Some subscription app developers suspect Apple is buying Google ads that send users to their apps in the App Store, to protect its cut by decreasing web signups (John Koetsier/Forbes) - TechnW3

Some subscription app developers suspect Apple is buying Google ads that send users to their apps in the App Store, to protect its cut by decreasing web signups (John Koetsier/Forbes) - TechnW3

John Koetsier / Forbes:
Some subscription app developers suspect Apple is buying Google ads that send users to their apps in the App Store, to protect its cut by decreasing web signups  —  Apple is secretly buying Google ads for high-value apps to collect potentially millions of dollars in subscription revenue, multiple app publishers have told me.



from TechnW3

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