Eddy Cue is helping Tom Brady start an NFT company - TechnW3

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What you need to know

• Tim Brady is launching an NFT Company called Autograph.
• Eddy Cue will serve as an advisor for the new platform.

Eddie Cue is going to help Tom Brady launch an NFT company.

As reported by CNN, the seven-time Super Bowl champion is launching a new NFT platform called Autograph in the spring. According to a representative, the platform will feature digital collectibles from notable names in sports, entertainment, fashion, and pop culture.

Dillon Rosenblatt, co-founder and CEO of Autograph, told CNN in a statement: "Autograph will bring together some of the world's most iconic names and brands with best in class digital artists to ideate, create and launch NFTs and ground-breaking experiences to a community of fans and collectors."

NFTs have been the newest craze and an interesting new avenue to create value out of digital goods. If you need a quick explainer, CNN has provided it below:

NFTs, or non-fungible tokens, are pieces of digital content linked to the blockchain, the digital ledger system underpinning cryptocurrencies such as Bitcoin and Ethereum. While those cryptocurrencies are fungible, meaning you can trade one Bitcoin for another identical one, each NFT is unique. The blockchain allows buyers and sellers to verify authenticity and ownership.

A surge of interest has produced some astronomical sales and attracted interest from celebrities. For example, an artwork by digital artist Beeple recently sold for $69 million at Christie's. Rock group Kings of Leon released their most recent album as an NFT and Twitter founder Jack Dorsey's first tweet sold as an NFT for $2.9 million.

Eddy Cue, Apple's Senior Vice President of Internet Software and Services, will serve as an advisor for the new company. It seems like a fitting role for the executive who is known for his passion for sports and entertainment.

Brady and entrepreneur Richard Rosenblatt will serve as co-chairs of Autograph. The company has also assembled a high-profile advisory team including Apple SVP Eddy Cue, Lionsgate CEO Jon Feltheimer, Live Nation Entertainment CEO Michael Rapino, DraftKings cofounders Jason Robins and Paul Liberman, and Dawn Ostroff, chief content and advertising business Officer at Spotify, among others.

The platform will feature " interactive offerings like live auctions, physical product drops and in-person experiences."

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