Zayn Malik collaborates with ARNETTE for eyewear collection - TechnW3
Connecting expressive worlds on every level, Zayn and ARNETTE take consumers on a journey through an alternative utopia with an exciting new co-created collection. And it’s more than just a product launch – it’s an ongoing creative collaboration, a fresh campaign inspired by Zayn's own artwork and a whole new take on sustainable eyewear, produced using only biobased materials.
“I’m very interested in design and the creative elements of a campaign, so it was quite cool to work with a brand like ARNETTE,” states Zayn. “The team has been really open and receptive to my ideas and have been a great partner.”
Zayn’s expressive vision plays out like a multi-level videogame, creating a surreal escape that leaves the city in the dust of a neon light storm. From graffiti art to retro race heroes, this creative collaboration captures an awakening of creative minds. Now unexpected, the mood of the collection shifts from vaporwave visuals to retro in a flash, a note of 90s nostalgia and loads of contemporary attitude.
“The whole retro vibe of the campaign is sick,” states Zayn who adds, “One of my favorites is the Drophead, which pushes an iconic shape to the next level with the updated design.”
Showcasing five edgy, yet easy-to-wear styles named after iconic retro cars, the collection presents innovative bio-acetate and iconic metal shapes that take us on a ride from 80s inspired graphics into the experimental dimension of a new world. Featuring powerful bold square profiles, low-and-wide wing shapes and deeprim metal, exclusive new bleached tie-dye colors, and colorful see-through and flash mirror shades, each has a defined look and style. Marked out with graphic Z lens logos, each pair reflects Zayn's signature approach to style.
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