In Germany, South Korea, and other countries, BMW starts selling subscriptions or charging one-time fees to unlock heated seats, engine sound options, and more (James Vincent/The Verge) - TechnW3

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In Germany, South Korea, and other countries, BMW starts selling subscriptions or charging one-time fees to unlock heated seats, engine sound options, and more (James Vincent/The Verge) - TechnW3

James Vincent / The Verge:
In Germany, South Korea, and other countries, BMW starts selling subscriptions or charging one-time fees to unlock heated seats, engine sound options, and more  —  The auto industry is racing towards a future full of microtransactions  —  BMW is now selling subscriptions for heated seats …



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